Anniversary


50 Years Les Ambassadeurs

50 years of luxury watches and jewelry.
Image archive and interview with contemporary witnesses, portfolio and web presence.

Les Ambassadeurs in Zurich, Geneva, Lugano, and St. Moritz.

Background


It was a historic moment for Les Ambassadeurs when, thanks to the help of a longtime employee, a collection of images was found, revealing how the company’s watch shop on Zurich’s illustrious Bahnhofstrasse looked like in the futuristic design of the 1970s – including an elevator as a complete novelty. The Material was also useful in terms of preservation during the renovation works and is sure to be useful in the future.

Commission


Portfolio and Archive for Les Ambassadeurs

On behalf of the renowned watch and jewelry retailer Les Ambassadeurs, a comprehensive image archive was set up. Together with numerous interviews with contemporary witnesses, the 50-year history of the company could be told. The portfolio and the corresponding website present a compass for the future.